First Sporting Event Captured in 4K For LG Demo

While I feel Sony is currently leading the 4K / Ultra HD race, and have just announced the Sony FMP-X1 4K Media Player, LG is right up there in the 4K race with Sony.

LG have teamed with with the NCAA, CBS Sports, and Turner Sports to capture the NCAA Division I Men’s Basketball Final Four in Atlanta in native 4K.

This makes the event the first time that a major U.S sporting event has been recorded in 4K. The 4K content was demonstrated in 4K Ultra HD on LG’s 84-inch 4K TV as part of a closed circuit demo in private viewing locations in the Georgia Dome.

James Fishler, senior vice president, marketing, LG Electronics USA said, “After being the first to market with Ultra HD TVs, it only seems fitting that we’d be a part of the first major U.S. sporting event produced in 4K”.

“CBS made high-definition sports broadcasts a reality with the Final Four in HDTV over a decade ago, and now we’re leading the way into the 4K era,” said Ken Aagaard, executive vice president, operations CBS Sports.”

LG 4K Sports

LG 4K Sports

LG has recently expanded it’s offerings of 4K Ultra HDTVs with a 3840 x 2160 resolution (4x that of 1080p), adding 55-inch, and 65-inch models to their 84-inch monster, which is currently available for $19,999. No word on pricing for the smaller models just yet, but as always, we’ll keep you informed.

We’re glad to see LG pushing the 4K technology forwards, as it’s events like this that pave the way to 4K sporting events being broadcast live to a 4K TV sitting in your living room. LG really are on a roll right now, with 4K and OLED TVs. Be sure to checkout our hands on of the 55-inch LG OLED TV at Harrods.

On a side note, last month, Samsung stated how they intend on streaming sporting events in 4K.

Posted under: LG

No comments yet... Be the first to leave a reply!