Exactly a week ago LG proudly announced to the world their “World’s largest” 55-Inch OLED HDTV. Today they have just put out another press release which details the beauty in more detail, and they were kind enough to include another set of amazing photos.
The 55-inch OLED HDTV will be on show at CES 2012, which is now exactly a week away. Judging from the photos the HDTV looks to be complete, and far from any prototype model we are used to seeing at this size.
I half suspect that LG put out this second press release to clear up some misunderstanding in their first release, where they said they will be using “white OLEDs”.
We have contacted LG and also put in some of our own research to get to the bottom of this. LG say that “The LG OLED TV generates the most natural colors of any TV set at a much lower price point than could have been achieved using the standard manufacturing process.”.
Just as how “LED HDTV” use LEDs in zones as the backlight instead of the CCFL backlight in traditional LCDs, which can provide 100-300 zones for local dimming and increase contrast levels, this OLED HDTV from LG appears to use an OLED panel for the backlighting, essentially making the zone the panel. This results is an individual zone for each pixel, allowing for total control and for an infinite contrast ratio.
LG say that their “4-Color Pixels” (red, green, blue, and white) and “Color Refiner” technology work together to create more accurate and natural colors, which are sharp and consistent with a wider viewing angle. They also say that the their OLED doesn’t exhibit drastic changes in hues from different angles, which other OLED TVs do.
Along with very impressive image quality, the OLED HDTV looks simply amazing. It it just 4mm thick, weighs just 7.5kg, and has a ridiculously thin bezel which is almost invisiable.
Still no word on price or release date just yet, but as LG have it on show next week at CES, we’re sure they will spill the beans. We are also hopeful for the price, as LG stated twice that the manufacturing process is a lot cheaper than traditional OLED panels.
Update: we now know the model name of this 55-inch LG OLED HDTV to be the LG 55EM9600.