But before you can even talk about a 4K TV, you can’t avoid the issue of lack of content. Sure, Sony has their Sony FMP-X1 4K Media Player, but what about public broadcasts? Last week, LG demoed the world’s first 4K sporting event on their 84-inch 4K TV.
SES have made the worlds first Ultra HD transmission making use of the new H.264 HEVC (High Efficiency Video Coding) standard. Previously other 4K / Ultra HD transmissions have been made using the more standard, older H.264 codec, or joining together four 1080p streams to form the 4K resolution.
The new H.264 HEVC is 50% more efficient resulting in smaller bandwidth requirements or higher quality using the same amount of bandwidth / data. SES broadcasted a live 3,840 x 2,160 pixel 4K stream at a data rate of 20 Mbps.
The demo was provided by SES with support from their partners, Harmonic and Broadcom. Broadcom provided the BCM7445-based decoding box.
This is another small step, or medium sized step in the right directing. Driving 4K / Ultra HD closer to a mainstream reality.