Sony EX640 | KDL-40EX640, KDL-46EX640, KDL-55EX640 | Midrange 2012

For 2012 Sony dramatically cut down their Bravia line up into just 10 models over three different lines.

Sitting on the top are the Bravia HX850 and HX750, and at the middle is the Sony EX640 series, which we will be focusing on here.

The mid-range lines are regularly the most popular as they often are on par with last years flagship models, offer great image quality, and are only missing one or two features from the flagship line which most people wouldn’t miss, all at a more competitive price.

The Sony Bravia EX640 series is available in three sizes as the 40-inch Sony KDL-40EX640, 46-inch KDL-46EX640, and the largest 55-inch KDL-55EX640.

All four models are offer Internet connectivity and come WiFi ready with an included adapter. Unlike the flagship models which have internal WiFi, you will have to plug in the small dongle, but I don’t see the problem with that, especially if it reduces the overall price of the HDTV. The WiFi gives access to the Sony Entertainment Network.

Sony KDL-40EX640

Sony KDL-40EX640

All three models have a 1080p LCD panel with Clear Resolution Enhancer (more vivid and life-like pictures), and are Edge LED backlit, and include Motionflow XER 240 for motion blur free images. This is the main different between the higher end models, which offer a faster Motionflow, and are dynamic Edge LED lit for better contrast ratios. If this is important to you, maybe checkout the EX750 / EX850 models.

Like the rest of the 2012 Sony Bravia line up, all three models in the Sony EX / EX640 range will be available in the first quarter this year. We’ll be sure to let you know exactly when!

Posted under: Sony

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