Sony HX950 / HX959 Flagship HDTV Unveiled

We have been hearing some rumors of a new 2012 flagship HDTV coming our way for quite some time now. It was pretty much a given considering that as of right now, their currently available flagship model is a model from 2011.

The Sony HX950 series has just been unveiled over in Japan, and also announced for a European release in the next couple of months. No word on the US release just yet, but we’re also hearing rumors that is will be known as the Sony HX959 series in the US.

As the Sony HX950 / HX959 series is their latest and greatest model you can be sure it’s feature packed with very high specifications and technology.

One such technology is their “Intelligent Peak LED” backlighting. While Sony Japan has yet to go into detail on this, we do know that is a fully array of LED backlights, rather than edge based. We know know how many individual zones this lighting is divided into, but Sony say that it outperforms the impressive backlighting found in the previous HX929 models. For those who don’t know, individually controlled backlighting provides higher contrast ratios and image quality than edge lit, as it allows specific areas of the screen to be dimmed or brightened as required.

Sony KDL-65HX950

Sony KDL-65HX950

Along with the new Intelligent Peak LED technology the Sony HX950 features X-Reality PRO image processing and Motionflow XR800 (XR960 in the U.S) creating up to 240fps for ultra smooth and sharp playback. As you would expect the Sony HX950 / HX959 series is also a Smart TV and a 3D TV with active 3D technology.

DNLA and WiFi is also supported with access to the Sony Entertainment Network with Music and Video Unlimited services.

I have long been a fan of Sony’s HDTVs, ever since my first Sony HDTV (the W3000) and find their “monolithic” design very appealing and stylish. Formed from one piece of glass mounted to the LCD, it is finished with a special resin which reduces the glare. It features 2x10W speakers and be controlled with a smartphone along with the standard remote.

The Sony HX950 series will be available in November in two sizes, as the 55-Inch Sony XBR-55HX950, and as the 65-Inch XBR-65HX950.

Update: Sony has just confirmed the U.S release and prices of the HX950. Listed below.. Apparently they will be available “immediately” online at the Sony Store and select retailers. We can’t find them just yet, but will update you when they’re available!

Update 2: They’re available on the official Sony Store website! You can get the 55-Inch for $3,500, and the 65-Inch for $5,500!

Sony HX959 / HX950 Series

  • Sony XBR-55HX950 | November, $3,499 (Confirmed)
  • Sony XBR-65HX950 | November, $5,499 (Confirmed)
Posted under: Sony

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