Sony is looking to take the lead when it comes to the new 4K Ultra HD TV market, and are making a real push.
Sony, along with LG released an 84-inch 4K Ultra HD TV last year, which is currently available for $25,000. Way out of the price range for the average consumer. We we’re lucky enough to get our own hands on of this impressive monster of a 4K TV, be sure to watch our video here.
At CES 2013, two months ago, Sony unveiled two new, smaller 4K Ultra HDTVs. The 55-inch Sony XBR-55X900A, and 65-inch XBR-65X900A, which we got to see in all their glory at Sony’s booth.
Of course at the time, no pricing information was released, but as seen in our 2013 Sony CES video, Daryl Eshun from Sony said that they would be priced “competitively priced”, and it seems that Sony have been true to their word.
The 55-inch 4K Sony TV will cost just $4999, while the larger 65-inch 4K TV will cost $6999. I would say these are very well priced, and brings 4K TVs within the reach of the general public. Both models will be available in the U.S in May 2013, with a June release date expected for Europe.
Update: Sony Store has opened up for pre-orders!
Both the Sony XBR-55X900A, and XBR-65X900A have a 3840 x 2160 pixel resolution and features Sony’s 4K X-Reality PRO upconversion technology, along with two 65-watt speakers, Triluminous color technology and dynamic edge LED lighting.
The 4K UHD panels are sourced by AU Optronics, and feature 3D technology, along with QD Visions Quantum Dot technology, aka Triluminous color.
These make use of blue LEDs, rather than the common white LEDs. This blue light then passes through a guide coasted with a Quantum Dots material, which are red, green and blue filters. This results in a wider color gamut, providing reds and greens which are more vibrant and life like. As these colors are outside of the regular color standard, the TVs use algorithms to create these colors.
We’re very expected that Sony will be releasing the XBR-55X900A, and XBR-65X900A 4K ultra HDTVs very soon, and that they are well priced. We can’t wait to get our hands on them!